...and we definitely made a statement with this campaign. 

 

John Frieda Haircare and Spark Foundry teamed up to recognize women's hair as the inextricable link between her outward identity and her inner power. We helped tell the stories of celebrities, radio personalities, and everyday women who were breaking the mold across various non-beauty endemic industries. These women showcased how their hair powered them into the positions they have today. We broke the mold of traditional beauty narratives and allowed women with all hair types, colors, and styles to authentically showcase how the story of their hair and how it empowers them. 

 

The campaign was empowering in front of the camera and behind the scenes. We leveraged women directors and producers, who have amazing "hair stories" themselves to bring this campaign to life. 

 

During the planning of this campaign, this client went from spending $0 in branded content to fully investing in the vertical across multiple platforms resulting in increased brand awareness, favorability, consideration, and purchase intent. 

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SheKnows Femvertising Award Winner for #WinningWomen