Slim Jim wanted to reach the millenial male who still lived at home with his parents and loved playing video games and watching cartoons. After leveraging quantitative and qualitative research, we partnered with XBOX, Playstation, Adult Swim and AMC to surround and integrate into the content that they love to drive them to 'Snap Into a Slim Jim.'

 

We created three custom games, two with XBOX and one with Playstation. Plus, we worked with the brand and AMC to create a custom The Walking Dead flavor and sweepstakes, where fans could meet the cast! Additionally, we integrated into Adult Swim's Aqua Teen Hunger Force, creating content within the show that viewers couldn't ignore!

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Chicago ADDY Award Winner