Bioré wanted to reach young women that struggle with skincare and provide them relatable content from a voice that they love, Shay Mitchell. We partnered with Cosmopolitan and Seventeen to create fun and quirky interviews with Shay, who gave fans a behind-the-scenes look at all of her favorite things, skincare secrets, and more! 

The campaign saw an outstanding video completion rate, and users were really engaged with the ad units that had a 'click to purchase' function to buy the product.
 

Named Pressboard's Top 10 Branded Content Partnerships